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    Anushka Sharma the first female to represent PM Narendra Modi's 'Swacch Bharat Abhiyan'

    Anushka Sharma is the first female face of Prime Minister Narendra Modi's 'Swacch Bharat Abhiyan'.

    By BollywoodMDB Team | Updated On: Jan 31, 2017 11:53 PM

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    Bollywood megastar Amitabh Bachchan represented Prime Minister Narendra Modi’s cleanliness campaign ‘Swacch Bharat Abhiyan’. And now, B-Town diva Anushka Sharma has become the first female face of the campaign ‘Swacch Bharat Abhiyan’.

    Anushka Sharma the first female to represent PM Narendra Modi’s ‘Swacch Bharat Abhiyan’

    Based on her popularity especially among women in rural and semi-rural areas, The Ministry of Urban Development (MoUD) has selected Anushka Sharma for this campaign. As people can easily relate to her, the MoUD believes the actress fits the bill.

    “In these places, it’s the men who resist the idea of building toilets while women really need them in light of health and safety concerns in open spaces like fields and farms. In her films, Anushka has always played inspiring female characters so the government believes her voice will resonate with women," said a source close to this development.

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