Vikram Bhatt 's upcoming medical thriller ' Ankur Arora Murder Case ', is a movie based on Medical Negligence and has been inspired by real-life events. Just like any other movie, it's being promoted on the Digital platform; however the promotion strategy is a bit different. We observed that the movie's official Facebook page has created an event, 'Light a Candle for Justice'. This is the first time for a Bollywood film that a virtual event is organized where supporters will express their opinions, support and grievances. The official communication mentions that the movie is much beyond commercial cinema and has a meaningful social message woven into it. Also,many real life medical negligence incidents from the archive and the latest news is being shared to raise awareness on the subject.

Ami Shah, the Creative Director & Campaign Manager of this movie said that the target audience promotion strategy adopted for any other masala film is very different. But here, they have a niche product which is categorized as not only commercial cinema but it also qualifies as meaningful cinema. Shah also expressed that their purpose is dual. They want to promote their movie and also the cause. Shah feels that creating a virtual event has helped them in spreading the awareness. It also serves as a good platform for Indians to engage, express anger and share their experiences on medical negligence and other malpractices. Shah reveled that 'Change.org' is one virtual platform that is reaching out to the masses and spreading awareness and supporting several social causes. The power of the Internet is indeed growing and hence they have decided to pull the Facebook to spread sentient.

' Ankur Arora Murder Case ' is directed by Suhail Tatari and is written by Vikram Bhatt . It will hit the screens on 14th June. The first half of the movie is based on how a boy dies on the operating table due to medical negligence. And the second half enters the courtroom drama.

Veteran filmmaker Vikram Bhatt said that he has aimed to make a realistic drama on one of middle class Indians' biggest fears, death in a hospital. He has been deeply disturbed by the spate of deaths due to medical negligence. It is a presumption that only the poor die due to medical negligence which is absolutely false. The rich who can afford the best treatment also perish because someone in the Operation Theater goofs up. It's very important to not to let gross medical negligence go unpunished. Vikram Bhatt expressed that they will be showcasing in their film that Ankur Arora didn't die just because doctors failed to save him. Instead, it was a plain murder.