The filmmakers Farhan Akhtar and Ritesh Sidhwani have discovered a unique way of promoting their upcoming youth oriented film ' Fukrey '. Earlier, the filmmakers had launched the animated teasers to promote their film. Further, they had organized a party of CBSE students for the promotional purpose.

Now, the filmmakers have found out an another innovative concept to promote their film. The makers of ' Fukrey ' are ready to launch the new song 'Karle Jugaad Karle' in an atypical way. The song which is composed in a style of modern 'Rock' style Qawwali, will be simultaneously played across various networks of a famous television channel.

In ' Fukrey ', the characters played by Varun Sharma and Pulkit Samrat do all types of Jugaads to earn huge amount of money every time they require. So, to go with this theme, the filmmakers will be hosting the grand showcase of Jugaad to compliment the Jugaadu geniuses all over the country. According to the source, the launch event will be organized in Mumbai and the song will be launched in a grand way.

' Fukrey ' is directed by Mrigdeep Singh Lamba and features Ali Fazal and Manjot Singh along with others. The film will hit the screens on 14th June.