Amul Co-operative Ltd, Indian dairy brand, comes up with topical ads for taking a jibe at situations. It takes on at the ongoing Udta Punjab controversy in which the CBFC has ordered to remove the word Punjab from the title and its reference from the flick.
Amul has come up with a poster that shows cartoon characters with Amul girl and sports the tagline "Udta Pahlaj?". The poster also says "Amul Goodtha Butter". It also hints at the 94 cuts to the film that CBFC has ordered.
Bollywood stars have come out to support Udta Punjab controversy to protest against the decision of CBFC.