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    Amitabh Bachchan promotes 'The World Needs More' campaign

    The megastar Amitabh Bachchan who is the goodwill ambassador of UNICEF, will be now associating for promoting the new campaign \'The World Needs More\' by UN.

    By BollywoodMDB Team | Updated On: Aug 24, 2013 08:25 AM

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    The megastar and the goodwill ambassador of UNICEF, Amitabh Bachchan and his daughter-in-law Aishwarya Rai will be associating for promoting new campaign of the UN with other humanitarian partners. Reportedly, a novel global campaign called 'The World Needs More' is meant for the communities impacted by the crisis. The campaign aims at supplying basic amenities, which will lend a helping hand to them in surviving.

    Participating in any social cause is nothing new to Amitabh Bachchan . Earlier, Big B was actively involved in assisting the Uttarakhand flood victims and Polio awareness campaign. Bachchan senior has reportedly taken a personal interest in 'The World Needs More' campaign, as he perceives every child possesses the right to live and survive.

    The campaign invites public and brands to participate in the social cause to garner the funds for the needy ones.

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