Mr. Perfectionist of the Bollywood, Aamir Khan will now be a brand ambassador for Godrej. Godrej is a big brand which is connected to more than 500 million people. The company's aim is to give a brighter living experience to everyone.

Confirming the news, Aamir said that it is a pleasure for him to get associated with such brand which is resourceful and dynamic. He also said that he loved the idea. He said the campaign is very creative but at the same time it is challenging and full of humor.

The head of strategic marketing of the Godrej Group , Shireesh Joshi said that the main purpose of this campaign is to connect emotionally with the people. The company want to leverage with the innovative product portfolio. The new products which Aamir endorse will showcase the products designed according to the consumer's needs i.e enhanced usability, improved performance and superior design. The new products includes Aer, a new range of home and car fresheners, technology enabled furniture like 'sizzle table' and energy effiecient home appliances.