Actor Akshay Kumar and Entrepreneur Raj Kundra are all set to start an e-commerce venture. The duo will launch a celebrity driven home shopping channel this month. E-commerce and online shopping is the 'in' thing and hence Akshay and Raj decided to give shape to the concept and start an e-commerce website.

Actress Shilpa Shetty 's hubby Raj has added one more feather to his cap by venturing into the e-commerce space, partnering with actor Akshay Kumar to keep the celebrity angle intact. In a recent media interaction Raj stated that, this channel will have celebrities selling their own products. The price points will range from Rs. 2000 - 6000. He further guarantees that the customer's will find exclusive products on the channel that they won't find anywhere else.

This channel will witness a pan India launch this month. This is Akshay's first collaboration with the entrepreneur. Akshay is all excited about this new space that he is entering into and says they both are more than willing to start the new venture together.