The makers of the upcoming film ' Son Of Sardaar ' have come up with a novel idea of promoting their film. 'SOS' is all set to release on the auspicious occasion of Diwali this year. And Diwali is celebrated with lights as well as fireworks. So Ajay Devgn , the producer of the film, has entered into a deal with one of the largest fireworks manufacturers so as to promote ' Son Of Sardaar ' in the market.

Hence, Ajay Devgn and Sonakshi Sinha will be seen all around the markets on the cracker packages across the country. Ajay wanted to reach as many households of India as possible, which led to this innovative idea of tying up with the firework manufacturer.

As per the deal, the firework manufacturing company will make visual packaging presence of the flick 'SOS' in all their products. Thus, 'SOS' will reach about one crore households.

' Son Of Sardaar ' features Ajay Devgn , Sonakshi Sinha and Sanjay Dutt in pivotal roles.