The Bachchans have been known for their association with the niche causes for the betterment of mankind. And here comes, Bachchan Bahu, Aishwarya Rai , who goes all out to support Stem Cell Banking, initiated by a biotechnological company, Life Cell.

Stem Cell banking is the procedure to collect, process, freeze and store the baby's stem cell rich amniotic fluid for baby's future use. It possesses the potential to fight fatal diseases, like leukemia, sickle-cell anemia or to treat birth defects, traumatic brain injuries and many other life threats. In case, the child gets prone to such lethal illness, reinforcement of the preserved stem cell can save his or her life.

Life Cell company has made the whole process cheaper and has donned Aishwarya Rai to endorse the noble cause. As she urges saying, family and friends can come together to make this gift possible in a parent's life. They traditionally buy so many things for expecting parents, instead gift them the thought to pursue stem cell banking, to ensure a healthy life for their child, added the actress.

The official site of Life Cell project Aishwarya stated that - "I have gifted Aaradhya good health for life, by preserving her Umbilical Cord Stem Cell at birth with Life Cell."

Talking about her ties with the company, she said that she had the thought to opt stem cell banking, even prior to her marriage. Once she conceived, the couple was approached by lot of companies, but they went ahead with the decision to bank with Life Cell.

Aishwarya motivates expecting parents to look forward at it as a sensible investment, which might prove helpful to their baby's life in future.