As of Sunday morning at 7 am, approximately 7,700 tickets have been sold in the three major chains - PVR, Inox, and Cinepolis. While the social comedy has witnessed moderate progress in advance bookings over the past three days, it now aims to pick up pace.
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The initial response to ‘OMG 2’ has surpassed all of Akshay Kumar's releases in the post-pandemic era, instilling hope for the film to maintain its momentum in the coming days and secure a decent opening. Director Amit Rai's project sets its sights on selling 50,000 to 60,000 tickets in the three chains by Thursday night, aiming to achieve the highest pre-pandemic ticket sales for an Akshay Kumar film.
With a booking count of around 50,000, the movie anticipates an opening of approximately Rs. 7 crore. Subsequent success will rely on positive word of mouth from the audience. ‘OMG 2’ faces competition from ‘Gadar 2’, but unlike the latter, it appeals to a more niche audience. The film's adult certification has further limited its reach, making positive audience reception crucial for its performance.
‘OMG 2’ is expected to double its advance bookings on Sunday and maintain a steady pace throughout the weekdays. However, due to its theme and the buzz surrounding ‘Gadar 2’, the film might face challenges in non-metro areas.
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‘OMG 2’ embarks on its cinematic journey with a decent start in advance bookings, and its progress in the coming days will determine its box-office success. As it navigates competition and audience expectations, the film seeks to establish itself through word of mouth and appeal to its targeted niche audience.