It has been reported that ' Jism 2 ' is doing good business despite huge drop on Saturday. However, including Sunday box office collections, it has earned nearly INR 21 crores.

Recently Pooja Bhatt , who is the producer and director of this film, tweeted, "' Jism 2 ' has done a business of Rs.21 crore in India over the weekend (despite releasing during Ramzan). Brand ' Jism ', my dears, is here to Stay."

' Jism 2 ' is a crime thriller which falls in adult category. Its posters were vulgar and objectionable to be displayed in society. However, to some critics it did not appear to be so vulgarity in the film and the story was interesting which must have attracted the audience.

Some critics believe that it is not Sunny Leone 's magic but it is the content and direction which seems to have attracted huge audience.

This film was made for a budget of INR 7 crores (+ 4 crores in promotion) and it has already crossed its mark.