A hectic festive season was seen in the past week along with depressing releases from B-Town such as ' John Day ' and ' Horror Story '. None of them succored up to gain more than 2 stars from critics as well as the audiences. However, this week's twin releases ' Phata Poster Nikhla Hero ' and ' The Lunchbox ' pumped up a breath of relief in the viewers' lungs.

As the promos showcased on air clearly bifurcated the possible category of viewers into two, likely to visit the theaters, whereas ' Phata Poster Nikhla Hero ' clearly stated an allurement centric, out and out mass entertainer, ' The Lunchbox ' more of attracted a far different solitaire masses.

Nevertheless, the day finally arose and the ticket windows opened up to serve the audiences. As predicted and measured more of the viewers accumulating most of youngsters preferred the Shahid Kapoor , Ileana D'cruz starrer. On the other hand, ' The Lunchbox ' too magnetized its share of viewers in far better sense.

After winning enough of accolades at several film fest, "Cannes Festival" for instance; the viewers back home were starving to feast themselves upon this critically acclaimed. Giving a tough competition to the mass entertainer from the first day itself, the Irrfan Khan , Nimrat Kaur , Nawazuddin Siddiqui starrer managed to reserve an approximated share of 40-55%. Marking less to its competition, which acquired approximately 60-65% of the share, the acclaimed flick opened up pretty well as compared to the past record of other films in this genre.

According to the reports, ' The Lunchbox ' proved beneficial to gain around 5-6 crores at the first day itself, whereas the rival succeeded best with around 8-9 crores collection. Well as the reviews of the contenders are out, with ' The Lunchbox ' scoring high, the future is clearly seen to be more bright for the critically acclaimed if all falls well as per the trade guru predictions.