' Ajab Prem Ki Ghazab Kahani ' was his one of the great comedy offerings and this time, the ace director RajKumar Santoshi bloomed another comic caper with a pinch of romance. Santoshi's latest outing ' Phata Poster Nikhla Hero ' released on September 20, created hype prior to its release with vibrant trailers and peppy music. Shahid Kapoor , Ileana D'cruz starrer could not create much wonders at the box office on the first day of its release and it lagged behind from the expected figures, reportedly. It could be due to the last week's release ' Grand Masti ' that had yet kept the cash registers ringing. Also, an intellectual chronicle was born on this Friday, ' The Lunchbox ' featuring Irrfan Khan and Nimrat Kaur . This critically acclaimed film already incurred praises across the globe by presenting itself in various international film festivals.

' Phata Poster Nikhla Hero ' received mixed reviews from the critics, however it observed good response in multiplexes over the limited shows. The prime attraction of this rom-com was Shahid Kapoor and the spectacular, energetic music tracks composed by the adored music composer Pritam Chakraborty . The movie saw 40% to 50% occupancy during its morning shows and the numbers were better in single screens in mass belts than the multiplexes. Nevertheless, the response was satisfactory in the regions like Mumbai, Rajasthan, UP and MP. The film contained all the components required for a film to be a pure family entertainer as well as it grabbed the tag of masala entertainer. ' Phata Poster Nikhla Hero ' is anticipated to fetch around 8 to 9 crore nett on Friday, as per the early estimates. Its performance was recorded as average in the cities like East Punjab, Delhi, West Bengal and Nizam. The movie is seeing a good word-of-mouth publicity coming in from the youth, especially the college-goers.

' Phata Poster Nikhla Hero ' should witness the overwhelming rise in numbers over the weekend for keeping its place intact in the rat race of super hit films.