Vijay Deverakonda REPLACES Vicky Kaushal in THIS PROJECT; Read more!

The south sensation Vijay Deverakonda from this massive brand has taken over Vicky Kaushal's role as brand ambassador.

It appears that the founders of this soft drink company were more drawn to the Liger star's appeal than Vicky Kaushal, the hottest guy in B-Town. Vicky was signed specifically to promote this well-known soft drink company, which Shah Rukh Khan also endorses, according to a source. The soft drink's owner, however, has since signed Vijay Deverakonda to represent the same brand in place of Vicky.

According to the source, Vicky even shot for a few scenes of the advertisement, but later his portion was cut and the contract with the company was canceled. But only the great knows with certainty why this replacement was made. Even Vicky, it is claimed, was unaware that Vijay had taken Vicky's place. The Liger star was paid a huge sum for this endorsement, and he more than lived up to it. The owner of the company is overjoyed with the results and cannot wait for the world to see it, according to the source. Vijay Deverakonda was in Mumbai and spent two to three days filming in the film city for the advertisement.

According to a close source, Vicky Kaushal is most recognized for his acting abilities, which are unmatched in the industry.

However, when it comes to promoting himself, he has never demonstrated any interest in positioning himself as a product. The actor thinks of himself as a performer, so losing certain endorsements isn't a big concern for him. However, if he loses a fantastic project, he feels that he needs to put in more effort since he always wants to be the best actor.