Varun Dhawan invests in Curefoods and becomes the face of the EatFit brand's flagship product

Curefoods, a cloud kitchen aggregator, has raised an undisclosed amount of money from Bollywood actor Varun Dhawan. Curefoods has struck a long-term partnership with Dhawan as part of the contract, making him the EatFit brand ambassador.

Dhawan's investment in Curefoods comes in the wake of the company's multi-brand D2C food ordering platform, which gives customers direct access to Curefoods' brands like Frozen Bottle and The Great Indian Khichdi. Food subscription alternatives will be available on the platform, particularly for its healthy food brands, which clients will be able to consume multiple times per month.

Speaking of the brand, the Badlapur (2015) actor said, Varun Dhawan said, “I strongly resonate with Curefoods and Eatfit’s mission to provide access to multiple food categories while featuring healthy options. I look for the same while eyeing my fitness goals. As such, I am beyond excited to endorse Ankit and his team as an investor and brand ambassador. I can’t wait to show the audience some of the great campaigns we have in the works.”

Varun will appear in Curefoods' marketing efforts supporting healthy eating habits as well as eatfit.in's online ordering.

Ankit Nagori, the CEO of Curefoods said, “Having Varun Dhawan with Curefoods as an investor too adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together.”