On her special day, Kriti Sanon surprised her fans by not only celebrating her birthday but also introducing them to her new venture beyond her stellar acting career. The talented actress, known for her on-screen charm, took this occasion to unveil her latest profession, leaving her admirers intrigued and eager to explore this exciting new chapter in her journey. Let's take a closer look at what this multifaceted artist has in store for her enthusiastic audience.
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Actress Kriti Sanon, celebrating her 33rd birthday, has recently unveiled her beauty brand, Hyphen, joining the ranks of celebrities like Katrina Kaif and Deepika Padukone. She expressed her excitement on social media, stating, "Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!"
Kriti's brand, Hyphen, represents a hope for possibilities and opportunities, and she shared her journey of turning her skincare obsession into a dream of creating potent products that genuinely work. With a blend of the power of nature and the potency of science, each product is designed to offer multiple benefits. Kriti acknowledged her team and co-founders, expressing, “Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can't thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! always_brewing tarunsharma88
Hyphen positions itself as a budget-friendly beauty brand, offering products that start at ₹449 and go up to ₹649. All products are clinically tested, Peta certified, vegan, and eco-friendly. Kriti's passion for skincare and her drive to explore more in life have led to the creation of products that blend amazing ingredients from both nature and science.
A note from Kriti on their website mentioned, “Hyphen originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product blends a multitude of amazing ingredients from both nature and science to create a power-packed solution for every concern. I hope you enjoy the products as much as we enjoyed creating them for you.”
(Also Read: Must Read: Reasons Why Kriti Sanon Is The Next Big Thing In Bollywood!)
Apart from her venture into the beauty industry, Kriti has an exciting lineup of films ahead. She is set to star in ‘The Crew’ alongside Kareena Kapoor and Tabu, produced by Ekta Kapoor and Rhea Kapoor. Additionally, she is working on an untitled film with Shahid Kapoor and ‘Ganapath’ with Amitabh Bachchan and Tiger Shroff. Notably, Kriti will reunite with her ‘Dilwale’ co-star, Kajol, in her debut project ‘Do Patti’, which is slated for release on Netflix.