Kareena Kapoor Khan joins Cetaphil as a brand ambassador

Star Kareena Kapoor Khan is no stranger to crazy-iconic characters who have swept the silver screen, like Geet in the movie Jab We Met, Poo in K3G, and Daboo in Golmaal. The Cutting Crew Team created a commercial based on the quality of Cetaphil Baby products and unreserved access to Kareena Kapoor Khan's peculiarities with this exact information and an absurdly firm resolve.

The gentle skincare company Cetaphil recognized the potential in the campaign's original strategy and did not hesitate to investigate a bizarre and exciting tale to send their ambassador on. Kareena's crazy personality, likability, stunning appearance, and unwavering devotion to her children make this new campaign memorable, recognizable, and fascinating.

Cutting Crew Studio conceived, produced, and shot the just-released advertisement (CCS).

Vivek Shah, Creative Head & Producer of Cutting Crew Studios, commented on the creative execution, saying, "When we shared the idea about all those films of Kareena Kapoor Khan always working very well, where she has been this crazy wild character who ultimately brings in the change with her positivity, the client loved it. We had this fantastic notion of depicting Kareena as her fierce mother. The latter scale treacherous mountains and battles ferocious wildlife to provide her child with the utmost comfort, only for us to find out that Cetaphil has Kareena covered today.

The campaign's creative directors, Mazhar Ali and Anurag Malhotra continued, "For us, it was crucial to portray the traditions that modern parents are building with their newborns, where they are actively involved in the development of their child. It was rewarding to explore that with a hint of ridiculousness and a somewhat surreal approach to the story.

The film's production had its share of humorous moments, with Kareena taking the strange ones.

Ad Film Director Vikalp Chhabra remarked, "When I originally read the script, what stuck out to me was the Crazy Character of Kareena." "I tried to build a setting where her crazy seemed natural. She is adept at everything, including scaling mountains, swinging from vines, and fending off lions. The difficulty was that it needed to appear plausible. The story has two strands: the past and the present. We approached the two parts of the story differently. In all her splendor, Kareena played the two faces of motherhood magnificently, aiding us in coming up with an engaging idea.

Kareena effortlessly brought the character Cetaphil, and the Cutting Crew Team had imagined to life by landing on that particular spot, pounding a made-up boulder the proper way, or swinging from a vine just so. Nobody does crazy better than Krazy. It's Kareena Kapoor Khan.

It was our pleasure to work with Cutting Crew Studios, stated Sunil Nat, Head of Digital & E-Commerce at Cetaphil.

Their team is incredibly passionate, skilled, and innovative. The group developed the positioning for "Parenting Ki Nayi Parampara" as well as the film's original concept and script. The commercial cinema turned out precisely as CCS had promised, and we anticipate working together again soon.

This year, Cutting Crew Studios, responsible for some of the best advertising campaigns in Indian media, developed many projects for the holiday season. They include Cetaphil with Kareena Kapoor Khan, Superdry with Kartik Aryan, Beardo with Hrithik Roshan, and Vicky Kaushal.