Jackky Bhagnani on pan-Indian films connecting with audience: Audience is telling us something

Jackky Bhagnani of Pooja Entertainment does not believe in producing out poor content. One of the country's youngest and most energetic producers, Jackky is a guy on a journey to make films that resonate with the entire country, regardless of its vast diversity. Bhagnani addresses his next film slate and his taste for massy entertainment in an interview.

The box office success of pan-India films like Pushpa (2021), RRR (2022), and KGF: Chapter 2 (2022) has sparked significant debate about the type of filmmaking that appeals to the general public. Jackky, when asked about what might be ailing Bollywood cinema at the moment, said, "We need to make good commercial films that resonate with the whole of India. I take the success of the last few films as a great sign of revival of cinema as a mass entertainment medium. All kinds of audiences enjoying one particular film is actually great. Common audience is telling us something and we must listen. It’s not about north or south, it's about coming up with good quality entertainers.”

With his affinity for mainstream entertainers, the young producer aspires to give his work a renewed and fresh perspective that will emotionally connect with a broad audience.

When asked about the types of films he intends to produce, Jackky stated, "I want to produce content that is universal and appeals to the larger geography and demography. I want to put in effort in improving this genre. Mass universal films don’t mean badly written and lazily produced content that rides primarily on the star pull of the cast. I want to create well written, well produced commercial entertainers that have really good music.”

Meanwhile, Jackky Bhagnani is currently working on the action thriller Ganapath, starring Tiger Shroff and Kriti Sanon.