Frooti ropes in Alia Bhatt and Ram Charan as brand ambassador

Fans are eagerly waiting to see Alia Bhatt and Ram Charan sizzle the silver screen in the much-anticipated period drama RRR. But before they get to see them on the big screen, the duo will be meeting their fans on the small screen.

Yes, Parle Agro has signed Ram Charan as the brand ambassador for their iconic Frooti brand. Alia Bhatt is already the brand ambassador of Frooti. She will now be seen alongside Ram Charan in campaigns for the popular beverage brand.

Confirming the same, Ram Charan said in a statement. “I am thrilled and delighted to be a part of the Parle Agro family and to be associated with India’s iconic and evergreen youth brand, Frooti. It’s been my all-time favourite mango drink and to be part of the vibrant and colourful world of Frooti for the ad was surreal. I can’t wait for everyone to watch the upcoming campaign and feel the same excitement as I do,” he said.

Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “I’m excited about entering into an action-packed summer after a two-year hiatus. We kick start our season announcing Ram Charan and Alia Bhatt as the face for Frooti; both admirable personalities whose appeal and popularity is rooted deep in the hearts of the people.”

Meanwhile, Ram Charan and Alia Bhatt’s RRR is scheduled to hit cinemas on March 25, 2022. The film, directed by SS Rajamouli, also stars Jr. NTR and Ajay Devgn.

Stay tuned to this space for more updates!