Fanta ropes in Kartik Aaryan as brand ambassador
Young Bollywood star Kartik Aaryan, whose name is synonymous with box office success, is the latest brand ambassador of one of the country’s most popular beverage brands, Fanta.
Fanta has announced the youth sensation as their new brand ambassador with Coca-Cola India also announcing a new flavour of their soft drink. The fruit flavoured brand also launched its new colourful commercial with youth sensation Aaryan, the brand ambassador, fostering excitement and energy to yet another fun version of Fanta.
Commenting on the launch in India, Tish Condeno, Sr. Director - Sparkling Flavors, Coca-Cola India and South West Asia, said, “In line with our vision of ‘Beverages for life’ and staying focused to the evolving taste and preferences of our consumers today, we decided to foray into the Apple flavour segment. Furthermore, our innovation priorities and extensive research led us to bring in a refreshing twist to sparkling apple with the new Fanta Apple Delite.”
She adds about their brand's new face, “Kartik brings his own zest and energy to the brand in a delightful way. The bright, summer scenes from our latest commercial, remind our consumers to stay at their playful best, despite the challenging scenarios.”
Kartik Aaryan said, “Fanta has been a household name for decades. I have grown up drinking Fanta, especially while chilling with my friends and enjoying my favourite snacks. I am thrilled to entertain audiences, through Fanta’s new launch, Fanta Apple Delite, which has a refreshing pull of Apple. Through this launch, I wish to convey to my audience to not take life so seriously and enjoy moments with family and friends. Just sip the new Fanta Apple Delite and stay happy & colourful, this summer.”
On the work front, Kartik Aaryan will next be seen in Bhool Bhulaiyaa 2, co-starring Tabu and Kiara Advani.
Stay tuned to this space for more updates.
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