Emraan Hashmi’s new video album “Ishq Nahi Karte” is on a record smashing spree, it seems. It has already amassed over 100 million views on DRJ Records’ YouTube channel and counting.
Sung by B Praak, “Ishq Nahi Karte” is a melodic melody featuring Emraan Hashmi and Sahher Bambba as a pair. The song was recently released and hit the right chord of the audience.
The song has garnered considerable attention, with over 100 million views since it was released and views are only rising.
Talking about the stupendous success of the song, Emraan Hashmi said in a statement, “I have always had a special fondness for music videos, it's always paid off with immense love from the audience. It's incredible to see how well the song has been received. This gives me the courage and confidence to keep exciting my fans and music lovers. It's wonderful to hit 100 million in such a short period.”
The song is produced by Raj Jaiswal under his music label DRJ Records. Its lyrics are provided by Jaani and B Praak who has also lent his voice. The song is composed by both the talents Jaani and B Praak.