Cause Ambassador Arjun Kapoor attends the launch of the new season of MTV Nishedh; Read to know more!
Season two of "MTV Nishedh," the behavior change content campaign from Viacom18 and the MTV Staying Alive Foundation, is about to return with its season two. Bollywood star Arjun Kapoor who is a cause ambassador of the show was present at the launch of the show that took place yesterday. The Gunday actor shared the same picture from the launch on his Instagram and wrote a long note talking about the show and how proud he is to be the cause ambassador.
Arjun’s post:
His caption read, “Had an amazing time and am super proud to be the cause ambassador for mtvnishedh Season 2 with mtvindia. Catch the new season on MTV, Voot and Fully Faltoo YouTube this Saturday and Sunday at 8pm”
The multi-touchpoint mass media-led initiative consists of a 10-episode TV series with challenging storylines and a variety of messages about relationships, sexual and reproductive health, the use of contraception, and addressing abortion as a safe option when faced with an unintended pregnancy. Johnson & Johnson and The David and Lucile Packard Foundation both fund the initiative to raise awareness of tuberculosis and encourage early testing.
Arun shares his views about the show
“Breaking taboos and speaking up is essential. The youth of today have the passion and energy to challenge traditional norms; all they need is a little encouragement and knowledge. MTV Nishedh equips them with precisely that; disguised in engaging content, the show ensures that young Indians aren't afraid to #KhulKeBol!”
Arjun’s work front
The next movie starring Arjun is Kuttey and The Lady Killer. Tabu, Radhika Madan, Naseeruddin Shah, and Konkona Sen Sharma are all part of the Kuttey cast. The Ladykiller co-stars Arjun and Bhumi Pednekar.
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