The direct OTT (Over-The-Top) method was chosen for the Bollywood movie 'Bawaal,' which stars Varun Dhawan and Janhvi Kapoor. Fans of the stars were sad when they heard that the movie wouldn't be shown in theatres. This choice was surprising because Varun Dhawan's last movie, 'Bhediya,' was well received, and even 'Jug Jugg Jeeyo' did well at the box office. Janhvi Kapoor's vague note on her Instagram story added to rumours that she didn't like the choice. Fans had high hopes for 'Bawaal' as a potential commercial film because it was directed by Nitesh Tiwari.
(Also Read: Bawaal: Varun Dhawan & Janhvi Kapoor’s Film SOLD To OTT Due To THIS Reason)
Recent reports say that a good deal from Amazon Prime Video, one of the best streaming services, was the main reason for this choice. The OTT market has been going downhill, with many projects not doing as well as expected and creators having trouble making money. According to the sources, the film's director, Sajid Nadiadwala, made a deal with Amazon Prime Video worth Rs 110 crores. This large amount pays for a big chunk of the cost of making the movie. Another source said, "Bawaal is not your typical commercial movie, and the offer from Amazon gave Sajid and his team the peace of mind that they would get paid back." Varun and Janhvi also agreed to this choice, since the movie doesn't have any of those things that make it popular with audiences.
The team of Sajid Nadiadwala, Varun Dhawan, and Nitesh Tiwari thinks that 'Bawaal' could be liked by people all over the world. The movie will be shown for the first time in 200 countries, but the big event will take place in Paris, maybe at the famous Eiffel Tower. The goal of the premiere is to give fans a beautiful view of the city of love. Several French officials will be there. 'Bawaal' will only be available on Amazon Prime Video when it comes out on July 21, 2023. The movie is said to be a classic love story, with Varun Dhawan and Janhvi Kapoor's characters going on a romantic trip through different places.
Overall, 'Bawaal' went the OTT way because Amazon Prime Video had a good deal that allowed the producers to be sure of getting paid. The unique plot and the fact that the movie could reach people all over the world also played a role in this choice. Fans can look forward to seeing the film for the first time in 200 countries. A special event will be held in Paris, which will be a beautiful setting for the release.