Amid Boycott Bollywood Trend, Vicky Kaushal starrer sold to OTT at a no profit no loss deal

According to the latest reports, Govinda Naam Mera, which stars Kiara Advani and Bhumi Pednekar in lead roles, is sold to streaming platform Disney+Hotstar. Govinda Naam Mera will be Vicky's second OTT release after critically acclaimed Sardar Udham, which streamed on Amazon Prime last October.

Govinda Naam Mera is directed by Shashank Khaitan and produced by Karan Johar, Apoorva Mehta, and Shashank Khaitan in collaboration with Viacom18 Studios. The film was slated to hit the big screen on June 10, 2022, but will now be released digitally on Disney+Hotstar. The makers have reportedly sold Govinda Naam Mera for Rs 62 crores. Furthermore, the satellite and digital rights have been sold to Star Network for Rs 62 crore.

"The digital rights are valued at Rs. 42 crores and the satellite rights at Rs. 20 crores. The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs. 80 crores, but the buyers were not too keen to spend such a big amount on the film. Finally, the deal was locked at Rs. 62 crores," Interestingly, Dharma Productions won't be making any money on Govinda Naam Mera. The budget of the film is equal to the revenue fetched. The team is now in a no profit, no loss zone, which is still better than entailing losses in today's world.

Meanwhile, Vicky is busy shooting for Meghna Gulzar's Sam Bahadur. The actor also has wrapped up shooting for Laxman Utekar and Anand Tiwari's untitled films. He will also be seen alongside Manushi Chhillar in Vijay Krishna Acharya's directorial, The Great Indian Family.