Akshay Kumar starrer Mission Cinderella sold to Hotstar for Rs. 135 crores

The filmmakers of Mission Cinderella recently decided to skip the theatrical release of the film due to strategic challenges, the movie has been sold by producers, Vashu & Jackky Bhagnani for a sum of Rs 135 crore. “Basically, Akshay's acting fees for Mission Cinderella have been recovered from the sale of digital rights. Of course, the amount is not the highest ever for a digital premiere, as the OTT players have slowed down, but it's one of the biggest deals for a direct to digital premiere. The platform is looking to make Mission Cinderella their big Summer 2022 attraction,"

The satellite and music rights too have been pre-sold and overall, the packaged deal of Mission Cinderella has fetched the producers an approximate profit of Rs 20 crore. ‘While the producers did lose out on money in Bell Bottom, they didn't want a deja-vu and hence, after analyzing all business models, they finally decided on a direct to digital premiere,’ the source added.

"It just made business sense to take this call. Their next is a sure-shot theatrical release. That aside, Akshay has a jam-packed release calendar with 5 theatrical releases this year. It would have been difficult to squeeze in Mission Cinderella in between. So, the actor decided to service the exhibitors with 5 films, and give one to OTT, making revenues for producers," the source said.

Akshay Kumar with two OTT hits Laxmi and Atrangi Re is all set to release his new film Mission Cinderella on EID 2022 tentatively.