Adipurush OTT Release: Is Prabhas' Latest Film Heading Towards Disaster with the '250 Crore' On OTT As Well?
‘Adipurush’s’ OTT release has been the talk of the town, a hot debate on social media, but let’s talk about something no one’s talking about. Instead of discussing when it’s going to release and what platform it’ll be on, let’s take y’all to the behind-the-scenes of what’s all happening with the Prabhas starrer.
So, for the basics, there have been multiple figures reported regarding its budget ranging from 400-800 crore. But the ground reality is that the budget is somewhere around 550-600 crore. So, let’s take the lowest-assumed value i.e. 550 crore to understand the mess around the remaining math.
You choose a specific number of online streaming services like Netflix, Amazon Prime, Jio Cinema, etc. if your movie has a budget of 550 crores. Given that ‘Adipurush’ may earn 750 crores at the box office, for instance, the producers must have asked you whether you'd be interested in purchasing it for your platform.
Following this discussion, the platform offers a price of 250 crores while taking box office projections into consideration. “We’ll give you 250 crore at best if your film goes how much you’re promising it to do,” might speak on behalf of Netflix, Amazon Prime, etc. the relevant authority.
At that time, media outlets are eager to report the news. “OTT rights for XYZ film sold for 250 Crores“, but that has an asterisk next to it that reads, “Only if your film does as big as you’ve promised us in the first place.”
In many situations, like ‘Adipurush’, the crucial question is, “What if it fails to touch the promised mark?” Then, if the manufacturers earn in particular income bands below the specified level, they decide on a pre-determined percentage of how much they can deduct. For instance, the streaming goliaths might reduce the price by a pre-determined percentage if it generates 100 crores less than the forecasted amount.
‘Adipurush’ was the subject of rumors that Netflix had bid 250 crore to acquire it; of course, this was done before the film's premiere. However, that was supported by a specific figure that won't be reached as a result of the film's dismal box office results.
According to a source close to the team, Netflix may therefore provide a sizable portion—possibly more than half—of the 250 crore that was ultimately decided. The movie is expected to lose 200–250 crore at the box office, and the loss of a substantial portion of its OTT rights will cause additional losses for ‘Adipurush's’ producers. The streaming behemoth can withdraw and decide not to release the complete movie if the creators contest accepting the ultimate sum. The movie appears to be doomed on OTT as well. What do Prabhas' supporters think?
